Amazon released an update to their aStore which allows for lots more customization of categories and subcategories. The overall result is that it makes users feel more like it’s "your" store and you get more search engine bump. Here’s what they have to say:
- For those of you linking from your website to your aStore rather than embedding it, we have added the capability to put a link back to your website in the store navigation.
- Advanced users can now remove both the header and category navigation when embedding the aStore within existing websites.
- The custom product description length has been extended, allowing you to say more about the products you recommend to your customers.
- Product detail pages now display a "crossed-out" list price followed by the Amazon.com price.
- The page title in the browser now displays the name of the aStore combined with the category name or product name, making aStore more search-engine friendly.