Brand Pantheon is a concept I have for a web-based application that allows users to create a visual Gartner-style Magic Quadrant custom graphic indicating the relative importance of brands in relation to the user.
The user fills out a form with the various brands that they associate themselves with. User can drill down through a wide range of product/ service sectors (retail, cars, restaurant, vell phones, cafes, etc.) as well as do a search for a company. The system has the logo for that company stored in the system as well as some Dunn & Bradstreet-style info about it.
The user also applies some sort of ranking criteria (“I like this brand the best”) and also has the opportunity to type in some text about the item and link to their favorite store or something. The user then clicks the Submit button.
The system delivers a montage of all the brands, with relative levels of importance/ centrality indicated by positioning (closest to center, etc) and relative size. This way, for instance, in my finished image, the Starbucks logo would be more prominent than, say Apple, which would be present but is a brand that I am less emotionally attached to.
This way the user has a custom image that uses the intellectual property of corporations to indicate a number of highly personal, tiny expressions of oneself.