I like the archeology of design. I like to guess what year a business was started based on their logo, or the font in their letterhead, and so on. When I was recently taking pics of storm damage by the lakefront, I came in contact with a blast from my past– this Perrier Parcourse sign just south of Addison.
When I was in high school I lived at Pine Grove and Sheridan, and me & my friends used to hang out at the lakefront constantly. When I started trying to run on the cross-country team, I would go to each of these (then-new) stations for exercise. Very early-80s Perrier. Rounded corners and bold san serifs. All hail fancy French water and their complicated exercise regimes!